Why Your Link-in-Bio Page Should Be Built on Your Website
- Bloom Team
- Feb 13
- 3 min read
Updated: Feb 20
If you’re active on social media, you know the frustration of being limited to just one clickable link in your bio. That’s where link-in-bio pages come in—a streamlined, mobile-friendly hub that connects your audience to your most important content.
Many businesses rely on third-party tools for their link-in-bio pages, but building your own directly on your website is a far more effective strategy. Let’s explore why.
What is a Link-in-Bio Page?
A link-in-bio page is a centralized landing page that organizes and directs visitors to key areas of your website. This could include:
Your shop or services page
Your latest blog posts
A booking page for consultations
Freebies, lead magnets, or newsletter sign-ups
Any other high-priority links you reference in your social media content
By using this one page, you create a seamless experience for your audience, guiding them exactly where they need to go with just a click.
Why You Should Build Your Link-in-Bio on Your Own Website
While third-party bio link services exist, hosting this page directly on your website offers major advantages:
1. Drive More Traffic to Your Website
Instead of sending potential clients to a third-party platform, you’re bringing them straight to your site. This increases your website’s traffic and helps improve your overall visibility in search engines. Every visit counts!
2. Full Control Over Your Branding
Third-party tools often come with design limitations. When you build your own link-in-bio page, you have complete control over colors, fonts, images, and layout, ensuring a consistent brand experience from the moment a visitor clicks.
3. Easy Navigation to Key Pages
A link-in-bio page acts as a shortcut to the most important parts of your website. Whether it’s your shop, services, or latest blog post, visitors can easily find exactly what they need—keeping them engaged with your content longer.
4. Saves You Money
Most third-party bio link tools require a monthly subscription for full customization. By building your own, you eliminate an unnecessary cost while maximizing the website you’re already paying for. One less platform to manage, one less expense on your list!
How a Link-in-Bio Page Works in Action
Imagine someone finds you on Instagram or TikTok. They’re engaging with your content, and they want to learn more. Naturally, they click the link in your bio.
From there, they land on your custom link-in-bio page—built on your own website—where they immediately see:
✔ A link to your latest blog post (if you frequently reference new content)
✔ A booking link (if you encourage free consultations)
✔ A direct link to your shop or services (if you’re selling products or offers)
Instead of getting lost on a third-party page, they’re already on your website—where they can explore freely, browse your menu, and engage with your content in a more meaningful way.
Make the Most of Your Link-in-Bio
After investing time, energy, and resources into building your website, it only makes sense to drive as much traffic there as possible. A custom link-in-bio page keeps visitors on your site, increases engagement, and ensures that your marketing efforts lead directly to your business—not someone else’s platform.
So, if you're still using a third-party tool, it may be time to make the switch. Your website is your home base—let’s make sure your audience lands exactly where they need to be.
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