Why Am I Getting DMARC Reports? (And What To Do If Emails Are Going to Spam)

If you’ve recently set up your domain email and started receiving mysterious emails titled "DMARC Aggregate Reports," you’re not alone. This is one of the most common follow-up questions we get from clients—and to be honest, even we had to dig in a little the first time it happened!

So let’s break this down, nice and simple.

What Is a DMARC Aggregate Report?

A DMARC aggregate report is an automated email you receive because your domain has DMARC set up (which is a good thing!). DMARC stands for Domain-based Message Authentication, Reporting & Conformance. It works alongside two other email security tools: SPF and DKIM.

Together, these settings help protect your domain from being spoofed—aka used by scammers pretending to be you.

These reports are essentially saying: “Hey, here’s what happened with the emails sent from your domain. Just keeping you informed.”

They usually come as XML files (aka, code-y looking spreadsheets), summarizing:

• Who sent emails using your domain

• Whether those emails passed or failed security checks

• IP addresses of senders

• Actions email servers took (delivered, rejected, etc.)

Do I Need to Do Anything With These Reports?

Nope, not really. Unless you’re monitoring email authentication like an IT pro, you can safely delete them.

The only time they’d be useful is if:

• Your emails start landing in spam

• Someone is abusing your domain

• Or you’re actively optimizing your email deliverability with a specialist

Otherwise, just know that they’re doing their job in the background.

But Wait—My Emails Are Landing in Spam. Now What?

Great question! If you (or your clients) are seeing your emails go straight to spam, here are some practical steps you can take to fix it:

1. Double-Check Your DNS Records

Make sure SPF, DKIM, and DMARC are correctly set up. These records live in your domain’s DNS settings and help email providers know that your messages are trustworthy.

You can use tools like MxToolbox or Mail-Tester to see if your records are working properly.

If Bloom set these up for you, feel free to check in with us—we’re happy to take a look.

2. Review the Content of Your Emails

Sometimes it's not about the tech—it's about the content. Spam filters don’t like:

• Excessive salesy language ("Free! Buy now! Limited time only!")

• Too many links or large images

• Missing plain-text versions of your email

• Weird formatting or attachments

If you’re unsure, run your email through a tool like Mail-Tester to get a quick spam score.

3. Use a Trusted Sending Platform

If you’re using Systeme.io, Google Workspace, Mailchimp, etc., make sure your domain is properly verified inside those platforms.

This usually means adding some DNS records they provide to your domain settings. Don’t skip this step—it matters!

4. Warm Up a New Domain

If your domain is brand new, email providers are still learning to trust it. So start small: send a few emails to your inner circle first, then gradually increase your outreach.

5. Ask Your Contacts to Whitelist You

Encourage your recipients to:

• Mark your email as "Not Spam"

• Add your email to their contacts list

This sends a positive signal to email platforms that your messages are welcome.

TL;DR:

• DMARC reports = good, but not your problem to deal with. You can delete them.

• If your emails are going to spam, check your domain setup, email content, and sending platform settings.

Still stuck? Just shoot us an email. We’re here to help!

Bonus: Do I Need to Be Getting These DMARC Emails? Can I Stop Them?

Short answer: No, you don’t need to keep receiving them if you’re not actively reviewing or using them.

If your DMARC record includes something like this:

v=DMARC1; p=none; rua=mailto:admin@yourdomain.com

That rua=mailto: part is what tells email servers to send those DMARC aggregate reports to your inbox. If you remove it, like this:

v=DMARC1; p=none;

✅ Your DMARC setup will still be valid and working.

🚫 You just won’t receive those XML-style summary emails anymore.

This is totally fine if:

• You’re not reviewing the reports

• You’re not actively monitoring email authentication or deliverability

• You’d rather keep your inbox clean

If you (or someone managing your tech) is using those reports to track performance or troubleshoot deliverability, it can be helpful to keep them.

Otherwise, feel free to remove the reporting line—your DMARC setup will still do its job behind the scenes.

If you worked with Bloom to get these domain settings configured, shoot us an email and we'd be happy to update your records in order to stop receiving these reports.